Toots and the Maytals: Got to be tough

Commercial

Trojan Jamaica

Brand: Toots and the Maytals
Client: Trojan Jamaica

1185 Films delivered a trilogy of different animated videos for Toots and the Maytals’ new album, starting with 'Got to be tough.'

Director Nick Franco and his team managed to create each of the three animated MoViess within two-week schedules. The last of the trilogy included stars ZIGGY MARLEY, RINGO STARR, SLY DUNBAR AND ZAK STARKEY.

The title track comes from a full-length Toots and the Maytals project of the same name which is their first in more than 10 years. It was released by Trojan Jamaica/BMG Records, the label founded by Zak Starkey and Sshh Liguz. The video reached over a million views and was featured on the front page of the Rolling Stone magazine.

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