Virgin Active London Triathlon launch


Virgin Active

Client: Virgin Active
Agency: Beige London

Richard Branson launches the 2012 Virgin Active Triathlon

Fresh from breaking a world record by becoming the oldest person to kitesurf across the English Channel, 61-year-old Sir Richard Branson launched the Virgin Active London Triathlon in July 2012, and 1185 Commercial was there to film it.

A mix of music, TV, film and radio personalities joined him at the Virgin Active Chiswick Riverside in London as he unveiled the celebrity squad who would participate alongside him that September. Star recruits included model and fitness fanatic Nell McAndrew, presenters Jeff Brazier, Michael Underwood, Zoe Hardman and Hayley McQueen, TV stars Ollie Locke, Chelsee Healey and Ricky Rayment, plus singers Michelle Heaton, Gareth Gates and ex-S Club 7 songster Jon Lee.

The aim of the IMG Challenger event, which took place in London’s Docklands on 22 and 23 September 2012, was to raise money for the charities Cancer Research UK and Wellchild.

1185 Commercial and Beige London joined Branson and his team to capture highlights of the event, shot as an experiential and PR campaign.

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