Client: Best for Britain
Agencies: It'sNotRocketScience, Frost Inc

The most successful campaign to get young people to register and vote

Working closely with agencies It'sNotRocketScience and Frost Inc, we delivered a successful campaign that over-achieved on all its goals and represented fantastic value for money.

Our work on the Bob Geldof-fronted campaign included creative production and delivery on various platforms. It was accredited with producing the highest percentage of young people registering and voting in the 2019 elections, with 6% of 18-24 year olds signing up through the campaign website and subsequently voting.

Thanks to our successful work, the campaign beat all its key targets, including:

• 4.7 million 18-24 year old UK residents reached (compared to a target of 1.9 million)
• Over 85,000 visits to the 'Yes I Will Vote' website (target of 63,000)
• More than 4,500 data captures with an average CPC in Google of £0.33 and each display generating a rate of £0.13
• Video views via Google realised for a cost of £0.01 per view
• Google drove 21,000 clicks and achieved 1.37 million impressions, while Facebook delivered 3.2 million impressions and realised 45,300 clicks